Virgin Atlantic has launched its first ever global TV campaign. The glamorous airline will be airing the $9M TV campaign for the first time ever, in cities across the United States, including New York, Washington, Boston, San Francisco, LA and in the UK.
Featuring the tag-line ‘ Your airline’s either got it or it hasn’t,’ the ad takes the viewer on a metaphorical flight with Virgin Atlantic, guiding them through a surreal and glamorous world of the airline’s iconography and dramatizing how it feels to fly with Virgin Atlantic to London.
Also featured in the advertisement are Virgin Atlantic cabin crew, showcasing their uniquely engaging service style and bringing a sense of humor to the ad, qualities inherent to the airline’s brand
Mark Roalfe, Chairman & Executive Creative Director of RKCR/Y&R said:
“This film dramatizes all the elements of the Virgin Atlantic brand, but does so in a style that only an airline like Virgin Atlantic would ever do ? encapsulating the essence and ‘it’ factor of the brand which sets it apart from its competitors.”
The campaign is accompanied by the soundtrack ‘Feeling Good’ by awarding-winning band, Muse. This is one of the rare times Muse, an English alternative rock band, has licensed a soundtrack for use in advertising.
Press Release via EarthTimes