Exclusive experience: How we put consumers into Kayne’s shoes

Existing sneaker release methods in the US are time consuming, manual, and perceived to be unfair as they often favor bots and insiders. The adidas Confirmed app evolved from conversations between Originals Brand Marketing and our Digital Innovation team about creating a better way to launch marquee shoes to adidas’ most loyal consumers. After a […]

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adidas Group20 февраля 2015
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