BRAND Confidential

Россия, Москва

Creative Ads Using Oversized Objects

Pepperidge Farm Soft Bread: Pole vault mat

Advertising School: Miami Ad School

Nike Football

Was that a BMW 7 series? Must be an expensive installation. (Advertising Agency: unknown)

Wrigley’s Orbit Ice Mints: Fresh Breath

The installations were an instant motive of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria. (Advertising Agency: PKP BBDO, Vienna, Austria)

FedEx Kinko

Advertising agency:  BBDO, New York, USA

Pantene Anti-Breakage Shampoo

Advertising Agency: Grey Canada, Toronto

Rodenstock Eyewear: Giant Banana Peel

A sculpture made by the Berlin artist Stefan von Essen which looks like a giant banana peel, was set in various shopping malls. Wearing bifocal glasses by Rodenstock you can’t overlook a slippery banana peel on the street. (Advertising Agency: Serviceplan, München/Hamburg, Germany)

Anti-smoking: Big Smoke

A car, crushed by a 7-foot cigarette, grabbed attention for National Non-Smoking Week and the British Columbia Lung Association. The car was placed at the Vancouver Art Gallery and used let people know that each year several thousand British Columbians die from smoking-related causes, while only a few hundred die in car accidents. (Credit: Smak, Vancouver)

Alliance Theatre: Pick

To promote the Alliance Theatre’s production of Cuttin’ Up, a play about the culture of the African-American barber shop, BBDO Agency created a guerilla campaign based on a classic icon that figures prominently in the play – the afro pick. (Advertising Agency: BBDO Atlanta, USA)

 Lego: Crane

As building companies in Chile don`t work on weekends, the guys at IDB-FCB decided to use the best located cranes on one most influential places of Santiago city as an ambient for Lego. The action consisted of hanging a giant fictitious Lego block from a crane.

Tennis Masters Cup: Racket

The fastest server generate over 560 Newtons. Enough force to propel a human skywards. Experience the best tennis at the tennis masters cup 2006. (Agency: TBWA, Shanghai, China)

Tibits Vegetarian Restaurant: Fork

Very, very fresh vegetarian food.

Nike Ball

McDonald’s: Massive McMuffin Breakfast

Massive McMuffin Breakfast. Now being served (Advertising Agency: DDB, New Zealand)

Dulcolax: Toilet paper

Dulcolax is a stimulant laxative. (Advertising Agency: Euro RSCG, Dusseldorf, Germany)

Siemens Mixer

 Havaianas: Flower Beds

In an effort to push Havaianas’ floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas’ unique aesthetic of color, design, and the brand’s connection to nature and the outdoors. (Advertising Agency: BBDO New York, USA)

Penline Stationary: Strong Tape

Gorge Grown Farmers Market

Extremely Long Brush. Extremely Long Lashes

Advertising Agency: Saatchi & Saatchi Canada

Moserbaer: USB Truck

Mega storage capacity. (Advertising Agency: TBWA, Gurgaon, India)

McDonald’s: Pole

McDonald’s free coffee promotion. 

Zwilling Knives

To illustrate, that Zwilling produce very sharp knives, a giant mock-up was placed on top of street lamp posts to create an illusion that the knife can even slice through steel. (Advertising Agency: BATES MALAYSIA, MALAYSIA, Kuala Lumpur)

Formula Toothcare: Toothpicks

Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia

Martor Solingen: Extremely Sharp

Advertising Agency: unknown

Smart: Giant Bike Lock & Shoehorn

Advertising Agency: BBDO, Toronto, Canada

Kira Viktorovna11 августа 2011